One Drama free with every Romance

How the most basic retail concept could change our moviegoing habit

(In which I applaud Subhash Ghai and salute the late great Macho Man Randy Savage)

“We’d all also resent films a lot lesser when paying half-price. We’d experiment more with newer, stranger looking films, hopefully eschewing some starry ones to give quirky new fare a shot. And this is a time when our quirkiest fare is just beginning to emerge, and needs all the eyeballs it can get, even if they come by riding the coattails of some overpublicised monstrosity. And it’ll often work the other way around, too.

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